How far would you go... for your phone?

Research is most often used to inform and shape strategy. And that it should. But, research can also make you feel like you’re not the only one. Make you feel like you’re not crazy or weird. We set out to do just that in a recent study we conducted in partnership with the Center for the Digital Future at USC.

Have you ever forgotten your phone at home and felt totally naked? In despair? Unable to function?  Well, you’re not alone.  We confirmed that many of us (thankfully) always go back home for our phones when we forget them -- 30% of us, in fact. No matter the distance. Another 45% of us go back if we’re only up to 30 minutes away from home. So, for those of you who have done the 30-minute drive of shame back home, we commend you, and we welcome you into our club. And gentlemen, yes, you are more likely to be tethered to your phones than the ladies, so no need to hide your intimate mobile relationship anymore. Same for you Millenials, although we doubt you were hiding your mobile love affair in the first place. Click through the graphics below, and take a peek at a featured article in USA Today, for more fun tidbits.