CAREY LEFKOWITZ

SENIOR VICE PRESIDENT & MANAGING DIRECTOR

BS Business Administration
Carnegie Mellon University

MOST IMPRESSIVE INNOVATION

The WaxVac

FAVORITE DESIGN TENET

User-Centric

DETAILS

An expert in consumer and brand insights, Carey has spent the last nine years of his career at Bovitz managing custom research for leading companies in the industries of retail, food and beverage, pet care, financial services, Internet search/commerce and telecommunications. While capable of completing a wide variety of complex projects, Carey’s specific areas of expertise include market assessment and segmentation, brand equity and strategy, product and package development and customer satisfaction and loyalty. Carey received a BS in Business Administration from Carnegie Mellon University.