Join Bovitz May 12-14 at the Brand Strategy Conference in San Francisco. There should be an awesome line-up of brands and speakers, including our own Mina Neuberg, VP Strategy. Panelists will discuss challenges in brand strategy, including customer engagement, brand experience, brand success through digital, and more. Check out the agenda here and register with this 10% discount code: BSCMN10. Hope to see you there!
Come meet Oblong Industries, a global company of designers, programmers and engineers committed to the evolution of human-machine interface. We invite you to our next studio tour at Oblong Industries’ studio in the Arts District of Downtown Los Angeles.
IDEO U's first course is Insights for Innovation, an experience designed to help you see the world differently. Its focus is the art and science of gathering Insights—the core of IDEO's human-centered design process. Through a series of engaging videos, real-world exercises, hands-on tools, and a dynamic community, IDEO U students will learn techniques for gathering deeper insights.
About This Workshop
As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability. This is a field that affects all areas of business — prepare to dip your toes into an ocean of new concepts and ideas that will enlighten your perspective on the human-computer interaction experience.
Ready Set Rocket, Interbrand and Baruch College will discuss and futurecast the ways brands can glean valuable information by adopting groundbreaking technology, and how to better understand and deepen relationships with consumers and today’s top trailblazers.
Parson's hosts a talk with Erik Spiekermann, one of the best-known typographers and graphic designers in the world.
The New School hosts a talk by VICE co-founder and global reporter Suroosh Alvi.
Identifying a winning market is a key piece of the puzzle when building a new business or expanding an existing one. In this class, you’ll learn the frameworks and techniques that can be used to effectively assess a new market or prioritize within a set of potential new markets. We’ll discuss how market assessment can be integrated into any organization, whether it’s a large corporation or an early stage startup. Plus, we’ll also explore techniques that can be used to size a new market. Through case studies and group discussion, you’ll leave this class able to apply these techniques to your own organizations and entrepreneurial ventures.
Whether you’re an entrepreneur, CEO, teacher, or anyone whose job or desired job requires speaking in front of others, this class will help you gain the confidence, presence, and charisma to help you connect with your audience. You’ll learn how to reinterpret text, think creatively, and create memorable out-of-the-box presentations while having a great time in the process. Plus, you’ll learn how to keep content fresh during repeat uses.
As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability.
One of the biggest mistakes that businesses trying to innovate with new products or services make is focusing first on the solution they wish to offer, rather than the problem they wish to solve. Effective user research can help.
Design Thinking is a framework for understanding design processes, the relationship between design and business, and “how designers think.” It emphasizes empathy building, problem framing, ideation, and validating potential solutions. Through these four phases (and the significant overlap between them), teams are able to learn about users, discover opportunities, solve problems or meet needs, and test their assumptions.
This workshop moves through each of these steps, explaining them through examples and in-class activities. You will perform customer interviews to gather observations, exercise problem framing techniques to find opportunities, sketch potential solutions, and test hypotheses to mitigate risk.
Monday, October 20 at 11:00am PDT
Doree Shafrir is BuzzFeed’s Executive Editor, overseeing the site’s culture and entertainment coverage, as well as the Ideas section. Shafrir formerly edited music news and features as senior editor at RollingStone.com, and covered a wide range of topics from culture to technology as Contributing Editor at New York Magazine. She is also a former editor at the New York Observer, Gawker, and Philadelphia Weekly. Before that, she was a History PhD program dropout. She is based in Los Angeles.
We’ll be building a web application from absolute scratch to a complete product over the course of this class.
Data visualization is growing in popularity, but there is a wide range of opinions on the requirements for creating one. This talk and class will focus on data visualization from the perspective of a data scientist and present real world examples from both client engagement and research findings.
10 WEEK COURSE
You learn to launch successful and innovative design solutions across the spectrum of media, including web, print and packaging, Class topics include prototyping and testing, rapid iteration, radical collaboration, empathetic observation, interviewing for empathy, persona mapping, assuming a beginners mindset, introduction of complex problems, and testing and observation.
10 WEEK COURSE
Arduinos, programming, soldering, and electronics are all simpler than they look and within your grasp. In this course, you'll be guided through the selection and construction of your own project, with tutorials and lectures tailored to the specific interests of the class.
This class will teach you key methods for conducting research in the social space and how to use these insights to move your brand and business forwardThis class will teach you key methods for conducting research in the social space and how to use these insights to move your brand and business forward.
Creative Mornings is a breakfast lecture series for the creative community.
ABOUT THIS LECTURE
Guallart's recently published book The Self-Sufficient City outlines a blueprint for the world to come, a world built around cities and their renewed capabilities to become productive again, based on principles of local self-sufficiency and global connectivity.
See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great.
Sarah Lacy, founder of PandoDaily, will interview Jeremy Levine, Partner at Bessemer Venture Partners this September at Projective Space L.E.S.
Jeremy Levine serves on the boards of Pinterest, Wikia, Yelp (IPO), Onestop, Shopify and Xtime. He’s also worked with Soap.com, LinkedIn and Fiverr, amongst others.
ABOUT THIS LECTURE
SCI-arc present Brillembourg and Klumpner's idea of integrated infrastructure, which they call Urban–Tool Box, a method and system of thinking designed to empower citizens and city building. Their lecture will highlight, among many projects, the recently developed Metro-Cable San Agustin, an urban cable car system featuring music, sports, and educational programs, developed for the city of Caracas in partnership with Austrian Company Doppelmayr Ropeways. The project was also recently featured in the MoMA exhibition, “Small Scale–Big Change.”
About This Workshop
The possibilities and power of the web make web design an invaluable aspect of brand building. In this workshop, you’ll get a crash course in web layout design, web typography, responsive web design, user interaction, and site architecture — giving you the skills needed to work individually or as a team member in a collaborative environment. This workshop is ideal for students, young professionals, and those interested in web design.
Whisper is a great example of what LA is doing well these days, namely identifying the trends in consumer behavior and designing user experiences and communities that cater to these needs. It’s a trend that doesn't stop with Whisper, but extends to Snapchat, Tinder, and a handful of other up and comers.
Pop Up Class: Make, Map, Blink: Creating Data-Driven Projects for the Internet and the Physical World
The New School Presents
“Learn how to build data-driven maps, charts, bots, detectors and blinkies. Keefe will demonstrate one project each evening, most of which have direct journalistic applications. Like a cooking show, he'll walk through how to whip up each one. In some cases, you can make them simultaneously. In all cases, he'll provide the recipes for doing it yourself.”
During the New York Fashion Week, the Zero Power Smart Fashion exhibition will showcase the latest products and technologies the wearable tech and smart clothing community have to offer.
ABOUT THE TALK
"Young Female Entrepreneurs is back this month with a SMASHING event! Come hang out with us and the Brand Gals, Kelsey & Jessica who will share their 6 Essential Tips on how to Create a Smashing Brand for your Business."