About This Workshop
One of the biggest mistakes that businesses trying to innovate with new products or services make is focusing first on the solution they wish to offer, rather than the problem they wish to solve. Effective user research can help.
During this full-day workshop, you will learn how to practically and reliably validate a new product or service idea. You’ll learn how to identify if there is an opportunity in the market and the problem that your idea solves. Techniques you’ll learn and implement during this class will help you validate or invalidate product features and eliminate the risk of developing a product nobody needs.
- The principles of lean UX research
- Recruit participants through social mediaIdentify user needs through experience sampling, field research, and interviews
- Collaboratively gather research observations
- Participate in a design studio