About This Class
Identifying a winning market is a key piece of the puzzle when building a new business or expanding an existing one. In this class, you’ll learn the frameworks and techniques that can be used to effectively assess a new market or prioritize within a set of potential new markets. We’ll discuss how market assessment can be integrated into any organization, whether it’s a large corporation or an early stage startup. Plus, we’ll also explore techniques that can be used to size a new market. Through case studies and group discussion, you’ll leave this class able to apply these techniques to your own organizations and entrepreneurial ventures.
- Know what questions and factors to consider when assessing a new market.
- Be able to quickly and effectively size a market using various methods.
- Understand how to apply techniques in both startup and corporate settings.
- Be equipped to make effective decisions about what markets to enter.