What's something that people are surprised to learn about you?
People are shocked by how tall I am. I'm 6' 1". 6' 5"; with heels. That's always fun. I like challenging people's expectations of me. I love my height. I didn't like it that much when I was a kid because obviously, kids are terrible and find any way to pick on you if you're different. But now, I like that I'm just naturally different, and that you can see something that sets me apart. Plus, it's nice to be asked if I'm a model all the time.
If you weren't working in research, what else would you be doing?
I would be a barista. It's like the dream job—working at a cool, independent coffee shop where new people and regulars come in to get their coffee every day—you get to talk to people from all walks of life. Plus, I have to have my coffee in order to function as a human being. And I know that lots of other people feel the same, so being able to have someone come at me with aggravation because they haven't had their caffeine, and then give them that most important nectar would be awesome.
What's your favorite part of the research process?
I love right after we start data collection and we have enough responses to get the gist of where the story is going. That's when I can look leisurely through the data and be the only one who knows what's going on. It's the first taste of what the answer is, and you don't have to answer to anyone about it. You can just have it for yourself.
Who's on your dream client list?
It's cool that clients that we already work with are some of my favorite brands—Target, Live Nation, MAC Cosmetics, to name a few. But I also have a deep appreciation for smaller brands, like The Bar Method, WeWork, or Warby Parker. I would love working with these guys because they're not behemoths, so any insights we could bring them would be really beneficial. Being able to teach a smaller brand something critical about their business is really exciting. They just don't know as much about how people perceive them, so you're helping them discover themselves.
Why is being people-first important to you?
I think we forget that businesses are a collection of people. They're an assembly of dedicated workers who stay late to meet deadlines, miss their kid's big game for an important business trip, and cover for a coworker with a family emergency. I come to work for those people. To help find solutions to make their lives easier. Because when we focus on people over business, we focus on what's really important, and both are better for it.
Tell me about one of your colleagues.
I'm so impressed with Marissa and her desire to get involved in the conversation. I feel like Bovitz is so much better for having her here. She brings such a unique perspective. And I just love her enthusiasm; it makes me so happy every time she talks.
Tell me one thing you love about working at Bovitz.
I love all the people that I get an opportunity to work with every day. I've always talked about us as a family. I mean, there were two tables of Bovitz employees at my wedding—out of ten tables total. That's insane. I get to work with people that I really love and care about here. And I'm just so thankful for all of the opportunities that I've been given since working here. Not only being able to collaborate with and grow from such interesting and smart people, but also that those people have given me a chance to help shape what it's like to work here. That's huge.
What's one aspect of your life philosophy?
Since moving to NYC in 2015, I've realized the virtues of having fewer "things." Back in California I filled up every nook and cranny of the places I lived, accumulating as much stuff as I could manage. Sometimes I wouldn't even remember how I had acquired something, it had been so long since I'd looked at it or found a use for it. But now that I have less space, I've had to take a hard look at my things—and my life by extension—and decide what actually adds value versus what I can live without. And my life, my relationships, and certainly my closets, have all been better for it.
If you could have one superpower, what would it be and how would you use it?
Time travel. But I would just want to be able to go back in time and relive my favorite moments. There are just moments that are so wonderful that you go back to them in your own memory, but those memories start to degrade over time. Like my dad's birthday a couple years ago, where all of our family was at the house, just laughing and relaxing, and for whatever reason that memory just sticks with me. And the older we get, the less opportunity we have for those moments. But I love the feeling of nostalgia. So, I would love to be able to go back and experience life's little, wonderful moments again.
What inspires you?
Waking up on Saturday mornings. Because you have the whole weekend ahead of you. There's just endless possibility on Saturday morning. You can make the weekend anything you want it to be, and there's no disappointment that you didn't make it everything that it could be. It's still so full of potential. It's my favorite moment every week.
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